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Crypto Week: Trump Pump, Luxury Supports Crypto, While “Penguins” Are Sinking

Bitcoin (BTC) has risen by 1.0% to $103,940 this week, retreating from a new all-time high of $108,344 reached on Monday. The surge in BTC prices followed a meeting between U.S. President-elect Donald Trump and Crypto.com CEO Kris Marszalek at Trump’s Mar-a-Lago residence. While no details of the discussion were disclosed, Crypto.com dropped its lawsuit against the U.S. Securities and Exchange Commission (SEC) the same day. Trump reiterated his intention to establish a U.S. Bitcoin strategic reserve, a statement that became the focal point of market attention.

The announcement sparked a sharp rally, pushing BTC to its record high, but the subsequent pullback to $103,060 highlighted market weakness, suggesting that the rally lacks sustained momentum despite Trump’s bullish narrative.

Institutional investors appear cautious. Last week, Bitcoin-focused funds such as IBIT (BlackRock), FBTC (Fidelity), and GBTC (Grayscale) reported combined net inflows of $640.2 million, down from $885.3 million the week before and significantly lower than the $2.29 billion peak seen in prior weeks. While early data this week shows inflows of $347.2 million, the overall trend suggests large investors remain hesitant to support BTC’s rally above $100,000. Retail investors, however, are eager for Bitcoin to push higher, underscoring a divide in market sentiment.

The Trump-driven rally is having broader implications, with luxury brands adapting to the growing presence of cryptocurrencies. French luxury department store Printemps has announced a partnership with Binance and Lyzi, enabling customers to pay for high-end fashion, beauty, and lifestyle products with cryptocurrencies. Major brands such as Hublot, Tag Heuer, Gucci, and Balenciaga are also integrating crypto payments, converting them to fiat currency immediately after transactions to mitigate volatility risks.

Meanwhile, the NFT market is showing signs of instability. Pudgy Penguins collectibles have plunged by 55.5% to 16 ETH over a few days as buyers rushed to offload their assets following the PENGU token airdrop on December 17. This rapid sell-off highlights shaky sentiment across the broader crypto market.